Social Media Informer
    sydney rae geM5lzDj4Iw unsplash

    Nine Brands We Can Learn from in Uncertain Times

    April 3, 2020

    Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. 

    1. Sennheiser 

    Sennheiser originally built a page to showcase their employees and customers using their products to celebrate their 75th anniversary but adapted the campaign specifically to stay connected during this time of crisis. Sennheiser showcases a great mix of professional creative, branded content, and community connection.

    Screen Shot 2020 04 02 at 3.24.10 PM

    2. 1800 Contacts

    As people shift their purchasing habits to online for categories such as health and wellness, brands are seeing new ways to connect. This huge global company successfully enhanced its brand narrative from contact lenses as a product story on their homepage to the adventures they enable for their customers. 

    Screen Shot 2020 04 02 at 3.27.28 PM

    3. Breckenridge Tourism Office 

    While travel and hospitality companies have been hit disproportionately hard lately, this local tourism bureau has begun sharing stories of local businesses giving back. With a local restaurant converting to a free daily meal provider and a local distillery converted to make hand sanitizer, Breckenridge’s tourism office is highlighting positive stories.

    Screen Shot 2020 04 02 at 3.28.30 PM

    4. Knockaround 

    As many consumers shift to working from home, people are sharing a lot more content related to their pets. Knockaround sunglasses is building community through their blog by rallying around content that brings everyone together: customers hanging with their dogs.

    Screen Shot 2020 04 02 at 3.29.52 PM

    5. Michael’s Makers Stories 

    With kids at home, finding new crafts and activities is core to Michael’s customers. To build community, Michael’s is sharing the whimsy of their creators through Instagram stories to encourage more customers to share their creativity with the brand.

    Screen Shot 2020 04 02 at 3.33.48 PM

    6. Nature Lab 

    Highlighting philanthropic work at this time can be important for brands who want to showcase their shared values and shared mission with customers. Nature Lab donates proceeds to local food banks including the LA Food Bank and was able to highlight this message in a community-centric email.

    Screen Shot 2020 04 02 at 3.38.27 PM

    7. Teddy The Dog 

    Teddy the Dog, an apparel company for dog lovers, has embraced that their customers are at home with their dogs more than usual through quarantine. Their community has embraced what they love – sharing pictures of their dogs – while submitting to the Quarantine and Chill gallery at an incredible rate to bond and share their personal quarantine stories.

    Screen Shot 2020 04 02 at 3.40.05 PM

    8. Maui Jim 

    Spreading positivity from home can be tough, but at Maui Jim, they’re sharing #AlohaAtHome with their community by encouraging people to share their ways for staying positive during uncertain times.

    Screen Shot 2020 04 02 at 3.41.29 PM

    9. Cotopaxi

    As a Utah based company, Cotopaxi is supporting its local community affected by COVID-19. Cotopaxi has teamed up with members of the Utah business community to raise $5 million to support those impacted by the current pandemic. 

    Screen Shot 2020 04 02 at 3.42.15 PM

    As brands and consumers alike adapt to changing circumstances, keeping connected digitally has become a more critical part of day-to-day life. Even once in-person events start to return and stores reopen, digital engagement will remain critical to consumer affinity. 

  • Adapting to a Changing Landscape

    Adapting to a Changing Landscape

    Tough times don't last – tough people (and brands) do.…

    Tough times don’t last – tough people (and brands) do. At Pixlee, we’re here to weather the storm with you as strategic partners, but also…

  • silvio kundt Fixg8KipOg8 unsplash

    How 3D Photography Unlocks a Goldmine of UGC for Brands

    Three Dimensional photography sounds hyper-futuristic on the surface, but it's…

    Three Dimensional photography sounds hyper-futuristic on the surface, but it’s been around since the early 1900s. Back then, stereo photography was the closest representation of…

  • prateek katyal xv7 GlvBLFw unsplash

    7 Compelling Statistics About TikTok

    If you're hearing a lot about TikTok, you're not alone.…

    If you’re hearing a lot about TikTok, you’re not alone. The app launched in 2017 and has since grown to more than 500 million users…

  • free to use sounds zXn zUztOhU unsplash

    Avoid These TikTok Marketing Mistakes

    As 2020 gets us warmed up for a new decade…

    As 2020 gets us warmed up for a new decade of social media fun, TikTok is causing a growing buzz of popularity. The video-sharing platform,…

  • pawel szvmanski oUOxOSPbcJk unsplash

    5 Influencer Outreach Mistakes to Avoid

    In the era of sliding into DMs, outreach on social…

    In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out…

  • le buzz aM9sj98dI2A unsplash

    How to Use Video Retargeting with Instagram Stories

    Retargeting through Instagram stories bring a whole new taste to…

    Retargeting through Instagram stories bring a whole new taste to retargeting for ecommerce brands. Well-executed retargeting can educate customers through informative content on your blog,…

  • kon karampelas XUxujB hJMc unsplash

    TikTok Marketing Strategies that Work for Brands

    With the growing popularity of TikTok, many brands are scrambling…

    With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make…